This should enable society to address problems in better ways



Issac talks about one group blog: with pakistanis and indians talking about their conflicts
more moderate people started posting together in a conversation and dialogue to dicuss the problems

this group blog helped people become more understanding of each others' views
there are a lot of these kinds of examples
Issac hopes that a lot of social problems in china can in future be solved through blogs

About one month ago ii had an idea. (isaac had an idea)
I found it very exciting, in china there's lots of e-commerce, c-to-c model, ebay, taobao, etc. People are linked together w/ transactions but you don't get to know the people behind the transactions
how can we use blogs to create c-to-c model?

Issac has thought of a tag called bbcc?
hoping to do this through technorati
the bbcc tag that Issac is talking about: http://www.technorati.com/tags/bbcc
can layer together technorati, flickr, etc etc and create the worlds biggest c2c model
He talks about different kinds of blogs: personal diaries, small group communities, media

Some chinese superstar bloggers have emerged: they can make money w/ ads, etc
others dont want to commercialize, just want their blogs for friends and associates
some people dont care about links and tags because they're not interested in building a big network
thats fine

created new noun: "pro-am" - professional amateur
in past: professional journalists
then tehre are the bloggers

but they are very amateur bcz they dont want to make money
others, through their blogging, come across issues they really want to examine and research and become experts

wikipedia is a great example of this tho unfortunately its now blocked in china
isaac feels bad that wikipedia is blocked
there are a lot of wikipedians here who hope that it will be visible again in china
lots of audiences can now become creators
in past ordinary people never imagined they could become encyclopedia authors
there are 40 thousand chinese wikipedians
they are doing a great service to create platform for education and information
blog has similar value
people can position themselves in different parts of the continuum between amateur and professional
be amateur on some things and expert on others
with such a big community of grassroots, everybody finds their own path
somebody may be an IT professional but creates a fabulous food blog and becomes a food expert

Its not like you have to have a big college degree in order to be expert
No longer can college grads look down on people who are writing expertly online

Isaac cites dan gillmor's "we the media"
Isaac is explaining the educational values of wikipedia
talking about how people are becoming citizen journalists
Blog is a primitive source of knowledge/information generation

Issac says: look at google, when you do google searches on topics, more and more blog entries come up in chinese.
increasingly our social knowledge is being created by blogs
from 1-2 to 20-30... increasingly blogs return in google search
this is a tremendously good use for education
shanghai education network is using blogs
as an education tool
the most improtant value for blog is not just writing, but enables people to share what's on their minds in an un-structured way
Knowledge Management

in past, you could only share information with society in the structure given to you by authorities
thats not the kind of information tools that we want

we want to have ways to share info freely
universal conversation
some people like to create a very big structured thing, others create a very unstructured impressionistic product that is very natural and beautiful
like the ocean washing up on the shore, blogs wash up all kinds of things onto the shores of our consciousness
so now the question is that people feel that they have info overload. no time to read all the blogs out there
but dont worry, new tools will emerge that will help us organize and find knowledge
rss technology is very important
this kind of technology is developing continuously
we can find people and watch them through rss feeds
the blogosphere may seem very chaotic, but we're developing mechanisms to find what we want
in future we will be able to leave our memory behind even after we die
people can go to our url after our body is gone
but dont fear that the unstructured form of the blogosphere will bring chaos
it will actually create more social good this way
and there are more tools being invented

Issac talks a bit about his view on blogs and media

Ant and Media (slide) http://www.microcontentnews.com
when ants discover a piece of food, more and more pile onto it, then eventually take it apart and carry it back to the anthill
blogs are similar
what the individual blogger says may not be so important, but its how other people quote him, and how others link, and how the power of that idea grows

it used to be that the professional media had to take a certain amount of time to report an event
now the blogs instantly start examining an event from every angle.

slide: "dna and meme"
meme is cultural dna
like dna, the combination of different memes creates different things
memes can travel virally across the world in minutes
in future will be seconds
we have a real time web
final slide: "more zeores than ones"
we are all grassroots. we are all small voices
but when the zeroes add together, they're greater than "1"
0+0+0+0+0=google adsense
the combination of all these small voices will make our society smarter

Issac hopes we can have more offline meetings
and get to know each other better
hope to have another even bigger blogger conference next year.
Now Q&A:

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